October is a big month for us on the conference circuit. We will be at ICSC Southeast in Atlanta, CREtech in New York, and IEDC Annual in New Orleans, all within the same two-week stretch. If you are heading to any of them, find us there (details below).
This issue features our latest piece on a problem most site selection teams have run into: two sources showing different information for the same property, with no obvious way to know which one to trust. The answer is more practical than it sounds, and the full article walks through exactly how to think about it.
As always, thanks for reading.
The Data Point
When Property Data Sources Disagree, What Should a Site Selector Trust?
It happens on most deals: a listing portal shows one square footage, the broker's flyer shows another, and two different sites still have the property available after another tenant has already signed the LOI. Someone has to pick up the phone and figure out which version is right.
The bigger problem has already happened before anyone picked up the phone. A QSR team screens a pad site out of consideration because the portal shows 0.8 acres, below their minimum for drive-thru stacking. The broker's flyer puts it at 1.1 acres, but the analyst never opens that flyer. The site never comes back up for consideration, and the team may never know they passed on a viable location.
About 67% of site selectors surveyed in the Site Selectors Guild's 2026 Pulse Check said they had compromised on product, regulatory, or incentive requirements to guarantee speed to market. Teams moving that fast are not circling back to double-check any figures.
The record to trust is the verified one: the version closest to its primary source, most recently confirmed. A data point becomes usable when your team can say where it came from and when it was last checked. Without those two answers, the record does not move a site forward. It moves the deal backward.
Read the full article. When Property Data Sources Disagree
Client Spotlight
Kirksville Regional Economic Development Inc. (K-REDI): Doing More with Less
Rural economic development organizations carry wide mandates on lean staffing. Finding and maintaining accurate, accessible commercial inventory across a market, while also managing business attraction, retention, grant reporting, and everything else on the list, leaves little room for the manual work that accurate listing data normally requires. K-REDI found a way around that.
Resimplifi works with rural and regional economic development organizations across the country, giving them a way to present complete, verified inventory to site selectors without adding to an already stretched workload.
"Team Resimplifi has been amazing to work with! And the platform has saved me so much time and energy. I don't have to chase listings, all of the available commercial properties are right there, populated on LOIS, so site selectors can see my inventory. Definitely worth the cost!"
Want to see how Resimplifi can work for your market? Book a demo with our team
On Our Radar
Three Reads Worth Your Time
Our team tracks dozens of CRE and economic development sources every week. Here are three pieces that stood out and why they matter to you.
Site Selectors Guild
The Site Selection Model Has Shifted
The Site Selectors Guild's State of Site Selection 2026 report finds that community acceptance, reliable power and water, and access to specialized talent have become the factors most likely to make or break a location decision, displacing the real estate and incentive criteria that drove decisions for decades.
Governor of California
Governor Newsom Awards $48.5 Million to Drive Economic Growth Across California
California's latest round of California Jobs First Regional Investment Initiative funding targets aerospace, advanced manufacturing, shipbuilding, and quantum sectors across 18 projects and 33 counties, with investments expected to support 20,000 new jobs.
Louisiana Economic Development
SpaceX Launches New Era of Commercial Spaceflight with $100 Billion Louisiana Campus
SpaceX announced a $100 billion investment to build its largest launch facility in Vermilion Parish, Louisiana, a project expected to create more than 11,100 direct and indirect jobs and make the state a center of the next generation of commercial spaceflight.
From the Platform
New in Associate: AI Listing Creation and Expanded Points of Interest Reports
Associate's new AI-powered listing creation workflow lets you upload existing property materials and generate a listing automatically. Instead of entering details by hand, Associate pulls out property specs, sale and lease information, available spaces, parcel data, and descriptions in one pass. You review the draft, make edits, and move through the normal publishing workflow. The part where you re-type information you already have is gone.
We also expanded our Points of Interest reporting. When generating a PDF, you can now include nearby restaurants, retail businesses, and other surrounding locations directly in the report. Updated maps and cleaner presentation make these pages easier to put in front of clients as part of a polished property deliverable.
Book a demo to see them in action. Book a demo
On the Calendar
Events & Webinars
It’s a busy few weeks ahead. Here is where we will be.